22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (2023)

The more things change, the more they stay the same, right?

For decades, real estate advertising has been one of the key ways agents and teams connect with new buyers and sellers. But it’s no longer about black-and-white newspaper ads, handwritten CMAs, or a dictionary-length MLS book.

As a growing number of marketers take advantage of the virtually infinite potential of digital advertising, ad prices are rising — making it even harder to stand out and attract more leads to your real estate business.

But just because it’s tough doesn’t mean it’s impossible. With the right approach and the right creative, real estate agents can still find cost-effective ways to tap into a variety of ad formats and maximize the ROI on every lead.

Ready to launch real estate ads that deliver the conversions you need? Let’s explore some of the best ways to make your next campaign as inspired (and effective) as possible.

  • Facebook real estate ads: Break the ice with your followers
  • Instagram real estate ads: Make a visual connection with your leads
  • LinkedIn real estate ads: Use your real estate advertising to inform
  • Email real estate ads: Nurture lasting relationships
  • Video real estate advertising: When every frame sells
  • YouTube real estate ads: The channel we can’t look away from
  • Outdoor real estate ads: Stand out in your community
  • Print real estate ads: Put a new spin on a classic real estate advertising platform

To put it simply:

Ads that convert are ads that connect.

This is the case for any industry, but real estate in particular is grounded in deeply personal stories of home, family, and even belonging. You need to move your audience and capture their hearts right away. When you do that, they will know on a deep level that they can trust you with the largest purchase they may ever make

Keep these best practices in mind as you start crafting your campaigns to maximize your conversions and connection:

Get crystal clear on your audience

One of the biggest mistakes you can make in advertising is only creating ad content you would want to read yourself. If your target audience looks, thinks and acts exactly like you, that may be a helpful guiding principle.

But if, for instance, your ideal homebuyers are in a different age demographic than you, they likely have different priorities, values, and even a different budget.

In 2021, 81% of first-time US homebuyers were in the 23-31 age group but the median age of US realtors is 57. So if you want to understand your audience, don’t skimp on customer research.

Find out who they are, what they're looking for and most importantly, how they want to feel after working with you.

Set the right ad goals

Creating real estate ads without first establishing your goals is like going to the grocery store without a list: you’ll find yourself with a cart full of things you probably didn’t need.

When setting the right ad goals, think about what’s most important for your business:

  • Traffic?
  • Leads?
  • Or the bold goal of becoming the #1 agent in your area?

Before spending a single penny on advertising, take time to understand what success looks like for your business and which metrics matter most.

Know your ad budget

Even the most expensive Super Bowl ads had a number in mind when they set out to show us what life was like before Alexa. (Like the time Google Assistant tugged at our heartstrings with the simple command, “Hey Google, show me photos of me and Loretta.” *cue the waterworks 😭* )

Before you start flexing your creative muscles, make sure you know your numbers—the last thing you want is to break the budget and cannibalize your ROI.

Be ready to grab (and keep) your audience’s attention

According to Curaytor CEO Jimmy Mackin, “Ad copy and images should communicate a crystal clear message so that consumers get the point with just a glance.”

Plus, you know the deal with real estate pics: homes listed with high-quality and professionally shot photos sell quicker and for thousands of dollars more than homes listed with amateur photos. So make sure your photos are professional (no shaky or blurry smartphone images please).

Take this image for example.

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (1)


How does the lighting and layout of the space make you feel? Relaxed? Luxurious? Serene?

Can’t you just picture yourself feeling right at home here?

Done right, both digital and traditional ads can work wonders in your real estate advertising mix simply by offering your customer the chance to picture themselves in their new home.

To give you a clearer picture, here are 24 brilliant ads from top-producing agents, brokers and teams, broken down by ad type.

Do you have a plan for every lead? Follow Up Boss is the real estate CRM that connects all your lead sources and marketing systems, organizes your data, and automates follow up. Try a free 14-day trial and make sure no lead goes un-nurtured.

To kick off, let’s take a look at one of the most classic real estate advertising channels in the digital realm: Facebook.

Facebook is community-oriented and (depending on who you ask) easy to manage — in other words, perfect for real estate. Let’s take a closer look at some examples of some stellar Facebook real estate ads.

1. Feature a customer success story

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (2)


Why it works:

This ad offers a vivid and specific success story. It puts faces (and a home!) to names, and provides specific and tangible results that let the audience picture themselves in the same position. If someone else’s home sold above listing price? Maybe mine could too. (Remember, your prospect is the hero of their own story!)

By using a descriptive image, paired with pictures of the people behind the sale, this ad succeeds in creating an authentic connection with its audience.

(Video) Complete Facebook Ads Automation for Real Estate Leads 2022 | Step by Step Tutorial

2. Show value with video

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (3)


Why it works:

According to Marketing Charts (via Forbes), online video consumption continues to climb. The 2020 arrival of Reels makes video content even more accessible across platforms. And whatever the platform, video is a format users are eager to engage with.

Through simple tweaks like adding subtitles and positioning your video as an expert masterclass or Q&A, video ads help position you as an authority in your market. By putting the value before the ask, video ads subconsciously tell viewers, 'We're here to help, not sell.'

3. Offer a home valuation

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (4)


Why it works:

Simple and to the point — promoting an instant home valuation is a classic way to generate leads.

Bonus tip: If you own a well-trafficked website, don't forget to install the Facebook remarketing pixel so that you can reach a warm audience who is already familiar with your brand!

Everyone loves Instagram. ❤️

It’s basically the social media version of the popular kid in class who everyone wants as a friend. And whether your goal is to build awareness or grow your organic lead count, Instagram’s definitely the pal you need.

4. Announce your events

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (5)


Why it works:

Free workshops and seminars are a great way to offer value to people who are new to you and might be looking for tips, tricks and guidance to make it all more manageable. Whether you’re launching a masterclass geared toward investors, or hosting a live Q&A for first-time homebuyers, this approach lets you demonstrate that you know what you’re talking about and puts you top of mind when they’re ready to take the next step in their real estate journey.

5. Maximize your impressions using boosted Reels

Why it works:

You already know video is a favorite on social media and Reels have changed the game for organic video reach on both Facebook and Instagram. They’re readily accessible to users, and can massively increase your impressions over traditional video posts.

Whether you boost your Reels or post them organically, one thing is certain: video is the way to go. Capture attention and demonstrate your expertise so that new audience members who encounter your content immediately connect.

6. Show more with Instagram carousel posts

Why it works:

No matter the size of your real estate business, you can utilize the power of visuals on Instagram to win more ad conversions.

Can’t afford professional drone video sequences or interactive home tours? With little editing, a simple set of images comes to life in an engaging carousel. Why try to nail just one money shot when you can combine the best 10 of them in one post? Wins all around!

With well over a quarter of a billion users, LinkedIn provides a powerful platform to get your message out there. But with a lesser emphasis on visuals, cracking the LinkedIn real estate ad market can be a tough one.

Let's dive in.

7. Broadcast expert tips, build expert authority

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (6)


Why it works:

First of all, this post is shared by a respected source (and we all know professional cred gets you everywhere on LinkedIn). Second, the content offers a breadth and depth of knowledge that teaches the reader something new and demonstrates authority on selling your home.

Accompanied by a pleasant and professional image, an ad like this is sure to connect with your audience.

8. Share relevant listings

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (7)


Why it works:

The whole idea of LinkedIn ads is to post content that’s relevant to your connections, right? In this example, the realtor uses Linkedin’s platform to meet audiences with relevant listings right where they are. If you regularly use LinkedIn to share insider tips and expert market intel, sharing your recent listings also shows that you’re ready to cut to the chase and help get followers into their new homes.

While email marketing has certainly evolved in recent years, it certainly isn’t dead. And when it comes to getting an impressive marketing ROI, recent stats show emails are still the go-to tool. Seriously.

But that’s only if they're done correctly — starting with relevant content that offers the audience value. After all, a value-first approach is the bedrock of any successful email campaign. If you get this right, you can expect to see well-nurtured leads and quality long-term clients.

9. Advertise by informing

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (8)


Why it works:

We’ve said it before, and we’ll say it again: Providing resources and adding value is always a win. By serving up smart, digestible data on a hot topic (no pun intended 😉☀️), you give your recipient tangible takeaways and bring their mind back to their home search and to your brand. This also helps you cement your expert reputation in real estate. Arm your prospects with ads that help make your prospect the smartest person at the party — they'll never forget you for it.

10. Create the perfect welcome email

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (9)


Why it works:

Around 74% of sites send a welcome email right after a user creates an account. Not every website does it right, though.

This email hits the ground running with clear and concise copy and listings that are highly relevant to the recipient. More importantly, given how competitive the real estate websites landscape is, they have created a profile based on the user’s recent activity for deep personalization.

11. Offer a free ebook

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (10)


Why it works:

There’s a reason exchanging email addresses for insights and resources is a tried and true approach. And this method may be just as important for a global listing service as it is for a boutique real estate agency.

However, the goal here is to provide real value. This ad example provides the inside scoop through in exchange for an email opt-in. Valuable. Specific. Effective. Take my email.

12. Use targeted video emails

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (11)


Why it works:

Rarely you’ll find something more effective in marketing than a personal video addressed directly to a customer.

This agent has sent thousands upon thousands of video follow-ups, securing his spot in the top 2% of agents on his team worldwide. It truly is possible to make video a massively scalable-yet-personalized communication tool, and one that sets you apart from the pack with the kind of warmth and emotion that builds deep trust.

Is seeing believing?

According to Brian Curtis of Curtis Realty Group, “People work with agents they know, like and trust.” And nothing builds your know-like-trust factor better than video.

The best part is that videos are more affordable than ever before.

13. Highlight your differentiators

(Video) Startup SEO During a Downturn w/ Eli Schwartz

Why it works:

This video directly addresses sellers’ concerns, showing the viewer that they understand the challenges they face. It's a great way to highlight your competitive differentiators and build trust with your audience.

It’s also brief and the right pace for an ad that piques the audience’s interest and makes them want to learn more.

14. Highlight local attractions

Why it works:

Because local tours, area highlights and personalized tips is all you'll ever need for an impeccable ad. That, and a good cheeseburger in paradise.

15. Wow your audience with drone videos

Why it works:

Drone videos have taken the real estate industry by storm, and nowadays it’s hard to imagine any high-end sale without at least 360 videos involved. In fact, high volume agents use aerials 3.5x more often than low volume agents. This example takes it one step further. They create a visual narrative by combining high-quality landscape and indoors shootings, producing engaging and, well, beautiful advertisements.

16. Host unforgettable video tours

Why it works:

Who said real estate tours have to be boring? This video proves quite the opposite. Shooting fun, and sometimes even bizarre video sketches about zombies or rap battles, they manage to sell houses and keep things fresh all the time. No wonder they are consistently a top team. 🤩

If video is where real estate advertising’s going, YouTube is the train.

In fact, some 81% of US internet users use YouTube, making it the most popular online platform in the US. But with 500 hours of video uploaded to the platform every minute, real estate agents have to give it their best if they want to win their audience’s attention. And some of them do.

17. Invest in building your YouTube channel

Why it works:

More and more real estate companies turn their attention to YouTube not as a single-shot

channel, but an ongoing blog (or vlog, if you will) where they can demonstrate active listings along with useful advice for both buyers and sellers.

This team actively uses video tours around luxury listings to generate initial interest, and then adds in-person tours into the mix to bump up their exposure. Judging by the fact that their channel has well over 100k subscribers at time of writing, it’s an advertising approach that seems to work like a charm.

18. Make your video ad content vivid

Why it works:

The thing about this video is that halfway along you forget that you're watching a real estate commercial and start to feel a connection with the house and the people promoting it. By presenting people enacting “a day in the life” through the home tour, the viewer is enabled to truly picture themselves in the home. Now that’s emotion-driven advertising.

We know outdoor boards may feel a little old school, but they can still have a major impact on local audiences.

Whatever you do, just make sure you’re placing them in the best locations possible. Here are a few other rules to live by when it comes to outdoor advertising.

19. Go ahead and be punny

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (12)


Why it works:

We love a good play on words and this clever billboard keeps it short, sweet and memorable. The unique shape and simple message boasts their expertise and implies that they’ve got a great sense of humor — so potential clients will love working with them.

20. Opt for simple, powerful design

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (13)

(Video) How to Build An 8 Figure Infinite Banking Account For Building Generational Wealth | Karl Schnitzer


Why it works:

This innovative ad uses creative copy paired with a sleek design that generates intrigue for drivers passing by. It’s simple yet modern and the bolded ‘your’ highlights a personalize experience.

For image building and brand awareness, print ads still rule the roost.

Since the beginning of advertising time, high-quality print ads have always been a fantastic and often elegant way to elevate your brand identity. And it's always a good idea to elevate. 😉

21. Capture a mood

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (14)


Why it works:

Through strategic color choices and a sharp image, this ad transports you to the location of the home featured in the print advertisement. If you were flipping through this publication, you’d be stopped in your tracks by this captivating photo. With copy that reiterates the custom feel of the graphic, this ad is a sure winner.

22. Emphasize the lifestyle

22 Creative Real Estate Advertising Ideas to Make the Most of Every Campaign | Follow Up Boss (15)


Why it works:

First of all, the quality of the photos is very professional. The tagline 'A higher standard of living' tells us this ad is all about luxury and decadence. Lastly, the brand narrative 'Discover The Difference' makes the reader want to be a member of their very exclusive tribe.

Alright. Now that you've got all the ammo you need to awaken your inner Don Draper, let's talk tools.

There are a ton of different tools that can help you launch awesome real estate ads, whatever medium you choose.

Here are some of our top picks to get started with:

1. MailChimp

The original user-friendly email marketing tool. And with a ton of built-in templates, you can craft gorgeous emails and newsletters without a design degree. Plus, they have an entire section dedicated to newsletter templates, no matter what tactics you’re using.

Price: The basic start-up package is free with flexible plans to scale up from there.

2. Animoto

According to Animoto, real estate listings with video receive 403% more inquiries. Not bad, right? Animoto makes it easy to drag-and-drop videos into your emails and marketing platform, making your listings rock and hopefully score you more clicks on your ads.

Price: Paid plans start at $16/month.

3. Trello

Trello is a team-based task management tool that allows real estate teams and admins to: add and update listings, check who’s working on what and at what time, create checklists, add labels and due dates, upload attachments and start discussions. It's a great place to group brainstorm, manage the creative workflow and never lose track of an idea for your next great ad campaign.

Price: Basic package is free. Premium package (for teams of up to 100) is $10 per month.

4. Hootsuite

This social media management tool allows users to organize multiple social networks like Facebook, Twitter, LinkedIn and Instagram and schedule content automatically. It also comes with some user-friendly analytics features to help you and your realtors track which kind of content is trending on social media right now.

Price: Pro plan starts at $49 per month for unlimited posting for one user.

5. Canva

Canva is a super simple and accessible way to add text to images and mock up visuals without having to hire a full-time designer. Just log in, choose your template, upload your photos and you're good to go.

Price: Basic package is free. Pro plans offer more options and more flexible design, starting at $13/month.

We don't want to leave you with the impression that real estate advertising is a one-and-done endeavor. It's not.

Like any job worth doing, it's all about staying consistent, focused and intentional in your approach.

Don't be afraid to test and keep testing until you find what works for your specific audience. Use good old-fashioned trial and error to determine what resonates with your prospects and what brings the best ROI. Then keep adjusting to do more of what connects — including putting more ad budget behind those efforts — and less of what doesn’t.

And remember not to just stick with the tried-and-true approach. Innovation is the key to standing out and connecting with your prospects, whether they encounter your ads on their social feeds, in their inbox, or during their daily commute.

Marketing never sleeps…so make sure your creativity doesn’t either. When you put your best foot forward and let your personality shine through, you’re sure to find the real estate ad strategy that works for you.


What is the best advertising medium for the house and lot? ›

Local and National newspapers

This market is often best reached by advertising in local and national newspapers. Buyers are often drawn to the property section of the national papers and if your property is advertised there it can benefit from this exposure.

Which social media is best for advertising real estate? ›

Facebook is currently the dominant social media platform, especially among those that are in the home-buying and selling phases of their lives. Facebook is a great platform to real estate agents to nurture and generate leads.

What are the five key elements of a creative ad? ›

5 Elements Of A Successful Ad
  • A Clearly Defined Target Audience. In order to create a successful ad, you need to know who you are speaking to, and ultimately, who you are selling to. ...
  • Value Proposition. ...
  • Quality Content and Design. ...
  • The Call-to-Action (CTA) ...
  • The Follow Up.
31 Oct 2022

What makes a great real estate ad? ›

Real estate ads are a dime a dozen—making yours stand out from the competition is imperative to capture leads, convert clients, and build your business. For your ads to be effective and engaging, use stunning images, catchy headlines, and appealing designs that target your intended audience and evoke a response.

What is the best way to advertise real estate? ›

Unique Real Estate Marketing Ideas
  1. Create a website.
  2. Build a blog.
  3. Develop email marketing campaigns.
  4. Employ virtual staging.
  5. Try experiential marketing.
  6. Partner with local businesses.
  7. Run paid Instagram promotion.
  8. Use drone photography.
12 Jul 2019

What are the three most popular social media platforms used in real estate? ›

These Are the 3 Best Social Media Platforms for Real Estate...
  • 3 Best Social Media Platforms. Facebook. Instagram. LinkedIn. Back to top. Therefore, the importance you give to social media can make the difference between closing deals and struggling to keep your business afloat. ...
  • Facebook.
  • Instagram.
  • LinkedIn.

What marketing works best for real estate agents? ›

  • Social Media.
  • Email Marketing.
  • Website Marketing.
  • Referral Marketing.
  • Branding + PR.
  • Property Marketing.
23 Oct 2022

What are some methods of advertising? ›

14 different types of advertising
  • Print advertising. Print advertising refers to printed advertisements, often seen in newspapers and magazines. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising. ...
  • Social media advertising. ...
  • Paid search advertising.

How do real estate agents get more followers? ›

Here are the ways to get more followers on your Instagram account for real estate:
  1. Write an informative, and engaging bio.
  2. Optimize your Instagram account by using relevant hashtags.
  3. Whenever you post content, make sure you leverage audience targeting on a specific neighborhood, town, or area.
2 Oct 2022

How do real estate agents make connections? ›

How Can Real Estate Agents Start Networking And Build A Community?
  1. Be A Card Taker. ...
  2. Spend Time With New People. ...
  3. Join Local Organizations, Chambers, Or Networking Groups. ...
  4. Attend Conferences And Real Estate Networking Events. ...
  5. Have Fun. ...
  6. Develop A Rock Star Team. ...
  7. Create A Website And An Online Presence. ...
  8. Stay Active On Social Media.

What should real estate agents post on social media? ›

26 real estate social media post ideas to get more leads
  • Video walkthroughs. Include video wherever and whenever possible. ...
  • Market update. ...
  • Tips for buyers. ...
  • Mistakes to avoid. ...
  • Neighborhood facts. ...
  • Neighborhood history. ...
  • Home maintenance tips. ...
  • Guide for first-time buyers.
24 Oct 2022

What are the 4 P's of creativity? ›

These 4P's are: Person: understanding the traits, characteristics or attributes of the creative person; Process: describing the operations or stages of thinking used in the creative process; Press: examining the nature of situations and its context within the creative press (or environment) and the Product: identifying ...

What are the 7 steps in the creative process? ›

7 Stages of the Creative Process – Dreaming and Doing
  • Intention. Your idea is born. ...
  • Incubation. This is the time you begin to put thoughts together. ...
  • Investigation. Here is where you do research. ...
  • Composition. This is the DO part where you begin to compose. ...
  • Compose – Get it Out. ...
  • Clarification. ...
  • Changes. ...
  • Completion.
14 Apr 2021

What are the 6 P's of creativity? ›

He considered the six Ps of creativity – Process (cognitive), Product, Personality, Place, Persuasion and Potential.

What are some catchy real estate slogans? ›

Real Estate Taglines and Slogans
  • “Move to What Moves You” -Halstead Property.
  • “Your Gateway to a Richer Life” -Town and Country Real Estate, The Hamptons.
  • “Move/Forward” -Bond Real Estate.
  • “Where Dreams Come Home” -Coldwell Banker.
  • “Find Your Nook” -Nooklyn.com.
  • “Be Home” -Corcoran Group.
  • “Let us Guide you Home” -Compass.
3 Aug 2018

What are the three most important things in real estate? ›

 If you have been involved in real estate for any length of time, you've heard it said that the three most important things when it comes to real estate are “location, location, location.” I've heard nationally-recognized experts say that over and over on national media.

What are five qualities of a good advertisement? ›

Let's begin!
  • It's promotional.
  • It's persuasive.
  • It's part of an overall marketing strategy.
  • It's targeted.
  • It's an investment.
  • It's original.
  • It's creative.
  • It's consistent.

How do you attract customers in real estate? ›

Local real estate marketing ideas
  1. Local sponsorships. ...
  2. Local content on your website. ...
  3. Build your Google Business Profile. ...
  4. Become a columnist in local magazines. ...
  5. Host free seminars for home buyers. ...
  6. Partner with local businesses. ...
  7. Create a newsletter. ...
  8. Start an email nurture campaign.
16 Apr 2015

What gives real estate agents the most visibility? ›

Some ideas of social media content for real estate agents and brokers are:
  • Helpful news or information in the real estate industry.
  • Videos showcasing a property.
  • Testimonials from clients.
  • Giveaways or contests – because who doesn't like free stuff?
  • Humorous posts.
  • New listings using attractive photos.
27 Apr 2022

What should be included in real estate flyers? ›

How to Design Real Estate Flyers?
  1. Target Your Audience.
  2. Add Accurate Contact Details. In order to survive, every real estate business needs to produce leads. ...
  3. Address Common Pain Points. ...
  4. Develop a Strong Headline. ...
  5. Hint at the Price. ...
  6. Give a Description of the Best Features. ...
  7. Add Quality Photos. ...
  8. Drive an Action.
4 Nov 2020

What is the most powerful form of advertising? ›

Word-of-mouth advertising has existed as long as mankind has communicated and traded goods and services. Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is the most powerful advertising? ›

Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions.

What are the best digital marketing of real estate? ›

Here are proven strategies that realtors can use to get more leads.
  • Create email campaigns. ...
  • Develop a user-friendly website. ...
  • Pay per click advertising. ...
  • Content marketing (add relevantly and SEO optimized content) ...
  • Virtual tour hosting. ...
  • Invest in SEO.
29 Dec 2020

How do you create marketing content for real estate? ›

How Do I Create Content for Real Estate Marketing?
  1. Optimize Your Website. Everything starts with your website. ...
  2. Write Helpful Blog Posts. Blogging is an excellent way to share your knowledge with your target audience, and keep your customers informed. ...
  3. Produce Amazing Videos. ...
  4. Publish Informative Infographics.
29 Sept 2021

How do you get 10 listings in 30 days? ›

  1. Step 1: Publish Useful Real Estate Blog Posts.
  2. Step 2: Stay In Touch With Previous Clients.
  3. Step 3: Create and Share a One-Minute Video.
  4. Step 4: Post on All Your Social Media Channels.
  5. Step 5: Make Connections with Personal Outreach.
  6. How to Get 10 Listings in 30 Days: Take 5 Simple Steps.
5 Nov 2021

What are 3 advertising techniques? ›

So here are some very common and most used techniques used by the advertisers to get desired results.
  • Emotional Appeal. ...
  • Promotional Advertising. ...
  • Bandwagon Advertising. ...
  • Facts and Statistics. ...
  • Unfinished Ads. ...
  • Weasel Words. ...
  • Endorsements. ...
  • Complementing the Customers.

What are the 9 types of advertising? ›

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What are 3 advertising methods? ›

Traditional advertising includes television ads, print ads, billboards, direct mail, and street teams. Digital advertising tactics include digital advertising, SEO-based content marketing, social media marketing, and email marketing campaigns.

Where do Realtors get most of their leads? ›

1. How Do New Real Estate Agents Generate Leads?
  • Developing paid or organic online lead generation campaigns.
  • Leveraging social media.
  • Prospecting expired listings.
  • Cold calling.
  • Attending in-person networking events.
  • Sending physical mailers out to their communities.

What makes you standout from other realtors? ›

One of the most important things you can do to make yourself stand out is to utilize the effect of “perceived value.” Potential clients need to see that you are giving away a ton of valuable information and expecting nothing in return. This is how the best agents create clients for life.

How do real estate clients stay in touch? ›

In this article, we will share with you five strategies to keep you in that percentage of recommended real estate agents.
  1. #1: Communicate with Your Leads in Their Preferred Method and Frequency.
  2. #2: Schedule Time for Follow Up.
  3. #3: Get Creative with Your Way of Communicating.
  4. #4: Be Resourceful.
  5. #5: Know When to Say When.
12 Apr 2021

How do you improve customer relationships in real estate? ›

10 tips to Manage Customer Relationships with Real Estate CRM
  1. Manage Lead Capture. ...
  2. Anticipate Client Requirements to Improve Lead Capture. ...
  3. Quickly Follow Up on Leads. ...
  4. Provide the Most Effective Self-Help Resources. ...
  5. Manage Communication Across Multiple Channels. ...
  6. Create Tailored Lead-Generating Campaigns.
13 May 2022

How do you dominate social media in real estate? ›

6 Ways to Leverage Social Media for Real Estate:
  1. Post valuable content. It's no secret that content is king in the real estate world. ...
  2. Build your brand. ...
  3. Utilize social media advertising for real estate. ...
  4. Network with peers. ...
  5. Dive into social media analytics. ...
  6. Build a community.
21 Jun 2022

What are the biggest social media platforms for real estate? ›

10 Best Platforms For Real Estate Social Networks
  • Facebook.
  • Instagram.
  • LinkedIn.
  • TikTok.
  • Twitter.
  • Pinterest.
  • Trulia.
  • Zillow.

What is the most effective medium for advertising? ›

Research by The Chartered Institute of Marketing (CIM) reveals that traditional commercial television remains the most effective media channel for communicating with consumers.

Which of these is the best medium for advertisement? ›

Television is both, that is, it's audio-visual. Hence, it conveys the most information, making it the best medium for advertising.

How do I advertise my property on land? ›

Tips for Advertising Your Property Online
  1. Get the Title Right.
  2. Make Your Property Description Count.
  3. Pictures, Pictures, Pictures!
  4. Use a Property Management Portal.
  5. Use as Many Channels as Possible.
  6. A Word on Contact Information.

What is the most powerful tool in advertising? ›

Well you can and that tool is the internet, the most powerful marketing tool on earth with almost limitless reach. Many small businesses feel that old-school marketing tactics are sufficient.

What is the most popular advertising technique? ›

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

What is the fastest growing media for advertising? ›

The Indian advertising industry is expected to spend ₹1,07,987 crore in ad spends this year, with digital set to overtake television as the preferred medium. At ₹48,603 crore, digital adverts will account for 45 per cent of the total projected ad spend, while TV's share will be 39 per cent.

What is the most important rule of advertising? ›

#1 – Advertising will make a bad product fail faster.

It's always possible that you overlooked other essential parts of the marketing mix, like place or price. But unless you have absolutely zero exposure, your product isn't selling because no one wants it.

What are the 3 types of advertising? ›

There are 3 main types of digital advertising at your disposal: display advertising. paid search advertising. social media advertising.

What are good realtor quotes? ›

13 Real Estate Quotes to Keep You Inspired
  • “To be successful in real estate, you must always and consistently put your clients' best interests first. ...
  • “Every day you have 1,440 minutes. ...
  • “Real estate is an imperishable asset, ever-increasing in value. ...
  • “The problem with real estate is that it's local.
13 Jul 2022

How do I attract buyers to my property? ›

9 Secret Tips to Attract Home Buyers
  1. Put Mirrors in Narrow Areas. ...
  2. Add Some Beauty to the Garden. ...
  3. Make Sure Your Home is Warm. ...
  4. Start Marketing your Home Before Spring Comes. ...
  5. Hire the Right Real Estate Agent. ...
  6. Consider Hiring an Online Real Estate Agent. ...
  7. Offer a Cup of Tea or Coffee to Potential Buyers.
24 Feb 2016


1. COMPLETE Facebook Ads for Real Estate Agents Tutorial in 2022 | Step-by-Step In-Depth Walkthrough
2. Command Con 2022
(Nick Baldwin)
3. If These Moments Were Not Filmed, No One Would Believe It!
(Top 5 Best)
4. The Gucci Aria Advertising Campaign
5. Old Spice | The Man Your Man Could Smell Like
(Old Spice)
Top Articles
Latest Posts
Article information

Author: Barbera Armstrong

Last Updated: 01/19/2023

Views: 6164

Rating: 4.9 / 5 (59 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Barbera Armstrong

Birthday: 1992-09-12

Address: Suite 993 99852 Daugherty Causeway, Ritchiehaven, VT 49630

Phone: +5026838435397

Job: National Engineer

Hobby: Listening to music, Board games, Photography, Ice skating, LARPing, Kite flying, Rugby

Introduction: My name is Barbera Armstrong, I am a lovely, delightful, cooperative, funny, enchanting, vivacious, tender person who loves writing and wants to share my knowledge and understanding with you.